The Postel Connection

The UPS-style shield on this dcp. beanie doesn’t just echo delivery and reliability—it ties directly into pigeons’ historic role as the original couriers. For thousands of years, people have relied on pigeons to carry messages over long distances. They were used by ancient empires, in trade routes, and especially in wartime. During both World Wars, pigeons like Cher Ami saved lives by delivering critical battlefield messages when other communication lines failed.

And yet, postal systems and modern delivery companies rarely acknowledge pigeons as the first mail carriers. Instead, pigeons became stigmatized as “dirty city birds” while their service and resilience were forgotten.

That makes the dcp. shield logo subversive—it reclaims that history. It plants pigeons back into the narrative of labor, reliability, and communication. Just like blue-collar workers who built the city but are often overlooked.

flock yeah